Relational Organizing Explained: How Roots To Results Turns Connections Into Campaign Wins

At Roots To Results, we often describe ourselves as a peer-to-peer, video-based, relational organizing firm. But what does that really mean? Let’s break it down.

So, what is “Relational Organizing”?

Relational organizing is all about people talking to people they already know and trust. Instead of relying on TV ads, digital ads, mailers, and text messages, it’s about friends, family, and neighbors sharing their “why”—why they care about an issue, why they’re supporting a campaign, why it matters to their community.

When a message comes from someone you already have a relationship with, it’s up to 43% more effective and can boost voter turnout by as much as 12%. That’s the power of relationships.

At Roots To Results, we use video to make this process authentic and scalable. We help community members capture their stories, share them in their own words, and connect with others in ways that inspire action.

Who are we?

Roots To Results was founded on a simple truth: campaigns don’t just need better messaging, they need deeper connections.

We’re a strategy and relational organizing firm dedicated to helping campaigns and causes build those connections from the ground up.

Our work combines:

• Authentic community engagement: amplifying diverse voices and ensuring everyone has a seat at the table.

• Connecting values to action:  helping people see how issues affect their lives and communities.

• Data-driven strategy:  using analytics to identify persuadable audiences and maximize impact.

• Video-first storytelling: equipping local leaders to create relatable, shareable content that moves people.

And it works. We’re proud of our 93% win rate across campaigns.

Why does this matter?

Traditional campaign tactics can feel impersonal. Honestly, how many random text messages can each voter get?  But when a neighbor knocks on your door, or you see a friend share a heartfelt video of themselves on Instagram telling you why they’re voting, that feels real. Because it IS real. That’s why relational organizing is so effective, it transforms passive support into meaningful action.

At Roots To Results, we don’t just talk about strategy, we live it. By empowering people to tell their own stories and connect authentically, we help campaigns and causes not only win, but build stronger communities along the way.